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- The Strength of Direct Marketing
While businesses have been using direct marketing to reach their customers for
decades, why has this method regained popularity recently, reaching 50% of
advertising expenditures? [Read More...]
- Cost Control and Brand Management With Web to Print
Oftentimes, companies with several locations or dealer and
distributor reseller channels have a hard time controlling printing
and marketing costs. A high-end laminate flooring manufacturing
company came to us because... [Read More...]
- Choose the Right Trade Show Giveaway
October 2008
Few things make a more lasting impression at a trade
show than a great giveaway imprinted with your logo
and...
[Read More...]
- Direct Mail Marketing: They Should
Always Be 'Thinking about You'
"September 2008
One of the best ways to stay in touch
with customers and prospects is through
direct mail marketing. By sending...
[Read More...]
- How to Get Optimum Results on a
Tight Marketing Budge
August 2008
Especially when you're entrusted with limited
marketing dollars, it's important to make every one
count. Consider...
[Read More...]
- Amplify the Power of Your Company's Direct Mail Campaigns
July 2008
Targeted mailings of promotional
pieces to lists of customers and
prospects have been a favored
marketing strategy for decades.
Today, direct mail continues...
[Read More...]
- Think "BIG picture" and
make a huge impression.
June 2008
Think "BIG picture" and make a huge impression.
Signs, posters, banners and displays make your message stand
out...
[Read More...]
- Seven Elements of High-Impact Marketing
May 2008
Drawing on our own experience,
we'd like to share what we consider
to be the seven primary elements of
high-impact marketing ...
[Read More...]
- Six Steps Toward Developing
a Really Successful Marketing Plan
April 2008
If you are a business owner or company manager,
you know how important a marketing plan is
to the short- and long-term prosperity of your
enterprise. Following are ...
[Read More...]
- What to Do When You've Lost a Valued
Customer
March 2008
It's a common, but definitely not a welcome,
occurrence. A long-term customer announces that
he or she is going elsewhere. Naturally, you want...
[Read More...]
- Seven Steps toward a Growth-Focused
Strategic Plan
February 2008
New Year's resolutions
aren't just for individuals.
You should be considering
one for your company,
such as...
[Read More...]
- Want to Add Value to Your Company? Here's How...
January 2008
One of the most effective
ways to amplify the value
of your company is to
represent it as a progressive
and growing enterprise.
When such an image is well-
established, it will...
[Read More...]
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