AMPLIFY THE POWER OF YOUR COMPANY'S DIRECT MAIL CAMPAIGNS
Targeted mailings of promotional
pieces to lists of customers and
prospects have been a favored
marketing strategy for decades.
Today, direct mail continues to
be a powerful medium. Boost the
impact of your next campaign by:Whenever possible, send postcards, fliers, brochures and other pieces to specifically named individuals rather than OCCUPANT or RESIDENT. Sure, a bulk-rate permit saves money on postage, but it can deter recipients from opening an envelope or even reading the message on a postcard. If stamps are too cumbersome, metered mail is the next best option. Bold and colorful text about limited- time offers, new products, contests and the like spark curiosity and improve open rates. We know this medium-from concept to distribution. Count on PCI to be your No. 1 direct-mail resource! |