Seven Elements of High-Impact Marketing
Drawing on our own experience,
we'd like to share what we consider
to be the seven primary elements of
high-impact marketing. 1) PURPOSE. Discuss and then express in a formal statement the objectives of your marketing efforts. 2) BENEFITS. Clearly identify and describe the customer benefits you'll be spotlighting in your campaigns. 3) AUDIENCE. Carefully define the types of customers and prospects you'll be targeting. 4) TECHNIQUES. Map out initial strategies and media, such as direct mail and display advertising, for reaching your target audience. 5) POSITION. Establish your marketplace niche-where you'll shine most brightly in the eyes of customers and prospects. 6) IDENITY. Develop concise descriptions of your company and all the services and products it offers. 7) BUDGET. Agree on a realistic budget, basing figures on your business's projected gross revenues. When it comes to high-impact marketing, we're your go-to resource. Contact us today! |